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苹果彩票时时彩走势图:Amazing China Shines at 2018 ITB Berlin

2018-03-09 CNTAIC Font Size:[ L M S ]

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On March 7, 2018, local time, the flash art combo of Qin figurines and awe-inspiring gong and drum from Shaanxi of China, the starting point of the Silk Road, attracted a big crowd on the South Gate Plaza of the ITB Berlin. The CNTA has led a delegation to participate in the event, which includes representatives of tourism development commissions (bureaus) and tourism enterprises from 18 provinces and municipalities from across China. With an exhibition space of over 400 square meters, China tops Asian countries in terms of exhibition space. With the theme on beautiful China, the exhibition zone of China features perfect combination between the elements of the Great Wall and modern design, and the combination between three-dimensional and graphical representation and between objects and pictures, highlighting the unique charm of Chinese tourism and the rich tourism resources of the country.

On the same day, the Chinese delegation held a series of activities including the promotion of the theme “Beautiful China – the Great Wall”, which were attended by about 150 people representing the major tourism services, airlines and media of China and Germany. With the promotion of the Great Wall tourism brand as the main line, the activity made a point of promoting the tourism lines of the provinces and cities along the way. Through the professional presentation of PPT, the play of very impressive videos, and the talk about the experience with the customs and traditions along the Silk Road by the famous German blogger nicknamed “Forrest Gump”, the famous long-distance runner who ran from Germany to Xi’an last year, the distinctive charm of tourism to China, a land beyond imagination, was unfolded.

During the Show, Shaanxi, Hunan, Shanxi and Tianjin respectively launched their promotions among German tourism enterprises. Every day during the event, Shaanxi, Guizhou and Henan stage shows on their history, folklore and martial art; Hebei and other provinces in the Great Wall Tourism Alliance have come with the introduction to the selected Great Wall tourism lines. The tourism along the Silk Road promoted by Shaanxi, the conventions, exhibitions and cruiser tourism promoted by Shanghai, the tourism to the Three Gorges of the Yangtze River promoted by Hubei and the railway tourism on Qinghai-Tibet Plateau among other tourism products have attracted numerous German tourism wholesalers to come for negotiations.

Germany among EU is the largest source country of tourists to China. The number of tourists between China and Germany exceeded two million in 2017.

Wang Lirong, deputy director of Hebei Provincial Tourism Development Commission, indicated that his unit which has led the endeavor to build the Great Wall Tourism Market Promotion Alliance is delighted to introduce the Great Wall and distinctive tourism resources along the way via the platform of ITB Berlin to the consumers in Europe and in particular Germany, to enhance the international impact of the Great Wall tourism brand.

According to Huo Yuhong, deputy director of Gansu Provincial Tourism Development Commission, along with the implementation of the Belt and Road Initiative, the number of the tourists to Gansu from Europe and in particular Germany is on steady rise. This year, Gansu has organized the major inbound travel companies to join in the Show, to promote the selected tourism lines along the Gansu stretch of the Silk Road, and has invited German key tourism service providers to attend the Eighth Dunhuang Tour on the Silk Road International Tourism Festival, which has attracted wide attention of the German market.

This year is China-EU Tourism Year. Succeeding the grand launching ceremony jointly held by the Chinese government and EU Commission in Italy, we have conducted a series of publicity and promotion programs in Germany on the largest ever scale, to demonstrate to Europeans and in particular Germans China, a country contributing to the world by continuously making itself stronger. With the advancement of the exchanges in diverse fields for China-EU Tourism Year, the tourism exchanges between China and EU and especially with Germany will usher in a brand new period of opportunities.

ITB Berlin is the largest-scale international tourism event with the highest profile and the most notable trading results in the world. Enjoying the fame as the tourism Olympics, this ITB Berlin has altogether 26 exhibition halls with a total space of 160,000 square meters. More than 10,000 exhibitors from over 180 countries and regions of the world attend the event. By estimate, the Show will receive nearly 200,000 visitors, including representatives of the tourism community, journalists and common audience. Source: Department of Tourism Promotion and International Liaison, CNTA

 

 

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